Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Thursday, December 10, 2015

Share Christmas Joy, Give a Noche Buena

Our fondest and earliest memories of Christmas -- aside from the usual ornaments like the Christmas tree, parol, and the anticipation of gifts from Santa, will always be the feast on the table that family members enjoy together on that special eve.
Noche Buena always brings us back to good memories shared with family and loved ones. Truly, no Pinoy Christmas celebration is ever complete without it!

The picture of a beautiful Christmas is to have every family member gathered around the table for a hearty Christmas dinner. Sadly, though, many families are not privileged to enjoy this once-a-year treat. 

World Vision invites you to share the joy of Christmas to our less fortunate brothers and sisters once again by giving them a gift of a Noche Buena pack. For only PHP1,000 you are already providing a bountiful Noche Buena meal for two families -- which consists of ingredients for a Spaghetti meal, fruit salad, and an assortment of Christmas goodies.

"For the past 10 years, the Noche Buena campaign has brought thousands of Filipino families together for Christmas with a hearty meal, while also enabling others to share their blessing by donating Noche Buena. For us, it is not simply a meal -- it is celebrating the truest sense of Christmas, which is sharing," shares World Vision Director Jun Godornes. 

Part of the proceeds of the Noche Buena campaign will be used for the repair of a classroom in Isabella which was damaged by the recent typhoon Lando. For more information, call World Vision at 372-777 or visit

Thursday, November 12, 2015

#WorldToiletDay2015 Giveaway by Domex

Domex leads the fight against diseases caused by unsanitary toilets through the 1M Clean Toilets Movement. In celebration of World Toilet Day 2015, Domex leads a toilet clean-up in East Avenue Medical Center, symbolizing our commitment in helping people, especially those who have been afflicted, to fight disease through clean toilets.

To support the 1 Million Clean Toilets Movement and World Toilet Day, I pledge to properly clean my toilet, to protect my family from disease caused by unsanitary toilets.

In line with this, Domex will be giving away gift packs 10  LUCKY AAPM READERS! 

The mechanics are very easy. 

1     You have to answer the following questions.

Who do you protect from disease causing germs? Who inspires you to keep your toilet at home clean and germ-free?

2     Post your answer on Facebook, Twitter, or Instagram with photo of you or your loved ones doing a checkmark hand gesture using your left hand in public setting

Make sure to tag me and use the hashtags #aapmgiveaway, #domex, #WorldToiletDay2015 , and #1MCleanToilets.

These are my social media accounts:

3     You don't have to be my follower on  Facebook, Twitter, or Instagram to join. But please don't forget to tag me and include the four hashtags for me to see your entries.


"My kids inspire me to keep our toilet clean and free from germs. This keeps them free from deadly diseases." @allaroundpinaymama #aapmgiveaway #domex #WorldToiletDay2015 #1MCleanToilets

On November 13, I will choose and announce top 10 entries to win two months supply of Domex products.

Prizes will not be shipped or delivered. Winners must be willing to claim their gift packs at Stratworks Office- 2F Zaragoza Bldg., 102 Gamboa St., Legaspi Village, Makati City 1229 Philippines. They have up to December 15, 2015 to claim their prizes.

Good luck! Thanks for supporting #1MCleanToiletsMovement and #WorldToiletDay2015!

Monday, July 20, 2015

Does Love Hurt? Advocates Call on Legislators to Go Positive

Manila, Philippines — The artist groups PETA (Philippine Educational Theater Association) and DAKILA joined the growing ranks of advocates urging the public to “Go Positive!” in a press conference held at the Quezon City Sports Club last May 21, 2015. The Media Launch unveiled the celebrities advocating for positive discipline. PETA and DAKILA have been working for the promotion of positive discipline through the ARTS (Advocate Right to Safety) Zone Project, which popularized the campaign line, “Love Does Not Hurt!” 

PETA ARTS Zone Project produced the play Rated PG and spearheaded the campaign “Love Does Not Hurt” by mobilizing various sectors, communities and organizations in harnessing arts and creativity for children’s rights and for child protection work. In the Media Launch held, ARTS Zone mobilized its celebrity advocates, Cherry Pie Picache and Lotlot de Leon, in adding their voices to the call, “Go Positive!”

According to Marichu Belarmino, director of the PETA Advocate Rights To Safety Zone, (PETA ARTS Zone), “The urgency of having a concrete bill that promotes children’s rights and welfare had recently been highly publicized after a controversial editorial by a newspaper on why HB 4907 or “AN ACT PROMOTING POSITIVE AND NON-VIOLENT DISCIPLINE OF CHILDREN AND APPROPRIATING FUNDS THEREFOR” “needs a good spanking” was published and a number of child abuse cases had been caught on camera. Notable examples are of the father nearly drowning his daughter on the Manila Bay Area and a boy who was beaten by his own father, surfaced. Unfortunately in both cases, outside intervention from the community, which could’ve greatly helped, either came in late or never came at all until the barangay officials stepped in.”

Ms. Belarmino further added, “Reports of child abuse were not in any way new, and the staggering reports of people who have abused and manhandled children were always received with much hate and scrutiny, yet the way the community handled the fact of child abuse happening up front only told us of the fact that we also socially accept the idea that showing love entails punishment, as if the idea of beating a child and giving a little pinch in the ear are not two sides of a coin. Love is used as a scapegoat to resort to violence.”

Supported by terre des homes-Germany and the German Federal Ministry for Economic Cooperation and Development (BMZ), the groups PETA and DAKILA have been promoting positive discipline in the rearing of children through the ARTS Zone Project. According to DAKILA’s Campaign Officer, Mark Fortaleza, “The Positive Discipline Bill should be passed into law. Abuse of children should not be tolerated and should no longer be practiced at home. There needs to be a law that protects children from being abused by their parents. This should no longer be a domestic issue inside the family where no one can intervene but rather an issue of children’s rights.”

According to PETA and DAKILA, Children who misbehave constantly learn their lessons accompanied by the usual spanking and beating, and through time, these children grow up to be parents themselves and treat their children the same way they were treated by their parents. In a nutshell, it is only a cycle of obedience out of fear. A child follows orders because going out of what is essentially ordered at him would ensure a heavy blow, literally.

“To end this cycle, the Positive Discipline Bill is not just about prohibiting corporal punishment. The bill does not speak only about spanking which essentially is a physical act but also verbal, mental, psychological punishment in the name of discipline,” Belarmino said.

Positive discipline, which the bill promotes, ensures that child rearing run under methods free from violence. Parenting experts and psychologists have studied the effects of such forms of punishment on children. These include long-term effects such as aggression, delinquency, and mental health problems. But because discipline is done without the aid of punishments; a child is taught while still giving respect to his ability to learn what is right from wrong, his dignity and his rights. Learning is applied not out of fear, but from understanding. The Positive Discipline Bill guarantees that the expression of love is channeled out in the right medium and that relationships between children and parents are strengthened, creating the balance that is built in the foundation of trust. One can discipline without harm because love, surely, does not hurt.

DAKILA’s Mark Fortaleza added, “I have been raised in a discipline with out harm. My parents practiced positive discipline. I believe I turned out okay. I am disciplined member of my community and I am able to contribute as a good citizen of our country. Positive discipline gives importance to the voice of children. Children should be involved in the way parents discipline them. Instead of spanking them or embarrassing them in front of people, parents should communicate with their child, listen to what they have to say. Inflicting pain on children will only instill fear instead of understanding right and wrong.”

But in a country like the Philippines where corporal punishment such as spanking and kneeling on monggo seeds or salt are considered to be a form of discipline with love as its justification, it is more difficult for positive discipline advocates to push for a law that requires a change of culture among Filipino families, especially with arguments such as, “I was spanked and I turned out fine” thrown at them.

“Not every child has the same coping mechanism when it comes to pain. Some people who underwent corporal punishment might have turned out fine but some have not. It is dangerous for children to equate love with pain as it gives precedence to future abuse that they might go through. It will only be an endless cycle of abuse. We need to find better ways to show children that love does not hurt. Ultimately, we need to find ways to become better parents,” Belarmino ended.

Ivy Pedida, Project Staff at DAKILA & Media Coordinator for PETA

Saturday, May 9, 2015

#MyMomRocksBecause: Unicef Philippines Mother's Day 2015 Campaign

Our moms deserve to feel loved and very special this coming Mother's Day. Aside from giving gifts, one of the best ways to show our moms how much they mean to us is by telling the whole world that we are blessed and proud to be their children...and they ROCK too! 


Let's show our moms that we love them by telling Unicef Philippines all about it!

1. Tell Unicef Philippines why your mother is the best mom in the world by posting a comment on its Facebook page.

2.  Post a photo of you and your mom on Instagram, tag @unicefphils and complete this in the caption: #mymomrocksbecause __________.

3. Tweet your answer to this: #mymomrocksbecause __________ and tag @unicefphils.

This is a fun and one of a kind Mother's Day gift to our moms. They will be touched when they see our posts.


Saturday, April 11, 2015

Plan International Philippines' Because I Am A Girl Briefing

I was invited by Plan International Philippines to attend its BECAUSE I AM A GIRL  BRIEFING  that was held on March 26 at Il Ponticello Cafe Ristorante in Makati City. I seldom attend events and this one, I did my best not to miss because it was for a good cause. 

My first encounter about Plan International was during Blog Action Day 2013. After one year and five months, I never thought that I would be given an opportunity to be part of its campaign. It was truly and honor and blessing for me.

Before I delve deeper into the briefing, let me introduce to you what Plan International is. 

"Founded over 75 years ago, it is one of the oldest and largest children's development organizations with no political, religious, or governmental affiliations. It's vision is of the world in which all children realize their full potential in societies that respect people's rights and dignity."

"Plan International has been working in the Philippines since 1961 with focus on helping marginalized Filipino children in more than 400 communities across the country to access their rights to education, health, protection, and participation."

"It works in 50 developing countries across Africa, Asia, and the Americas to promote child rights and lift millions of children out of poverty. In 2003, it worked with 78 million children more than 90,000 communities around the world."


I have a heart for causes like this. I'm not rich with material possessions but I'm very fortunate of being able to get good education. That right was given to me by my parents and that saved me from different trials and awkward situations when my parents separated. I was able to get many opportunities and privileges that I thought would never been given to me if I wasn't well-educated. 

Despite the fact that I was well-educated, I was an abused child until I reached the age of 27. I was verbally abused by my own dad and it made me feel that I was less of a person. I was also bullied in school and work because I let it happen. I was taught to just keep quiet, be submissive, and believe that reasoning out was a form of disrespect and it would make the situation worse. My mom, brother, and I were inside the cycle of abuse and it ended when we decided to live without the presence of my father and away from people of negative influences. I sheltered my kids from their presence and started teaching them the way to protect themselves in case they may be dealing with the same situation as ours and to treat people the way they want to be treated.

My husband, who was still my boyfriend then, encouraged me to go out of my shell. He was the one who taught me how to fight for my rights. 

Like my husband who defended me and helped me to become assertive, Plan is there to help underprivileged children especially girls to end their misery of being not able to practice their rights due to their situation and other circumstances through acquiring the assets, skills, and knowledge necessary to succeed in life.

I may not be as influencial as others but through blogging, I may help spread the word about Plan International Philippines' projects for the betterment of Filipino children especially girls.

On February 2015,  Plan International launches the Girl Declaration Project to educate chosen girls from all over the country to be spokespersons on behalf of Filipino girls.  Let me share with you this press release.

"In order to promote the inclusion of girls’ rights in the ‪‎Post 2015‬ agenda, Plan International officially launched the Girl Declaration Project‬ last February by conducting a three-day start-up workshop to develop the leadership skills of ten select teenage girls from all over the country."

"From Ifugao, Naga, Manila, Rizal, Masbate, Nothern Samar, Cebu and Zamboanga, the girls came together to identify the key issues faced by girls in the country today. They became fast friends as they found common ground in their desire to bring about positive change and advocate girls’ rights."

“'I feel so honored to be part of this group. I want to help other girls like me,' shared Charity Vivero, one of the girl advocates. Through the workshop, the girls gained the knowledge and tools they needed in order to create a national advocacy campaign."

"Rosielen Alfonso, and Ghene Dulnuan were selected by the group to represent them in the World Education Forum to be held in Korea in May. For the UN General Assembly in New York happening this September, the group voted Fahada Jailani and Lindsay Mercado."

"All the girls however are determined to speak up in behalf of the thousands of young girls in the country and they will be gearing up for the next coming months as they prepare to influence key stakeholders in government to ensure that girls are at the heart of the post 2015 development agenda."

Source: Plan International Launches the Girl Declaration Project, February 2015

Then BECAUSE I AM A GIRL BRIEFING followed as part of the commemoration of Women's Month to report  the state of the world's girls and to share the happenings behind the Girl Declaration Project.

Plan International shared its 2014 report on the State of the World's Girls. Paulene Santos, the Campaigns Coordinator of Plan International Philippines, shared some startling facts about the pervasive issues that girls around the world continue to face every day; namely, the lack of access to quality education, child marriage, early pregnancy, violence, sexual abuse, and gender discrimination.

Some of the facts discussed were the following:

-65 million girls across the world are out of school. 
-Globally, 1 in 5 girls of lower secondary school age is out of school.1   
 -Girls‟ primary school completion rates are below 50% in most poor countries.                 

-Every year, 10 million girls are forced or coerced into marriage. 2                                        

-Every 3 seconds, another girl is forced or coerced to marry. 3                                                       

-1 in every 3 girls in the developing world is married by the age of 18. 4                                       

-1 in 7 marries before they reach the age of 15. 5                                                                           

-150 million girls, and 73 million boys, under 18 have experienced rape or other forms of sexual violence. 6                                                                                                                              

-The leading cause of death for young women aged 15-19 in developing countries is pregnancy. 7
The critical role of men and boys in the process of achieving gender equality was also made clear. According to Paulene, bringing about change means men and women from across the social spectrum must challenge the status quo together.
This was cited as an important element in harnessing collective power that can bring about transformative change touching on all the institutions that surround girls – the social, the economic, and the politico-legal.

The issues that girls here in the Philippines face were also discussed, as Plan International Philippines shared its data indicating that girls drop out of school for several reasons ranging from poor quality of education, poverty and child labor to socio-cultural norms and high rates of teenage pregnancy. Human trafficking was shown to be a very real problem in the country as well, especially in times of emergencies when women and adolescent girls are more susceptible to being victimized.

Plan went on to share some of its current initiatives which are aimed at addressing these issues in support of its Because I Am A Girl campaign. One of which is the recently launched Girl Declaration Project that Michelle Caindec, Plan International-Philippines Child and Youth Advocacy Coordinator, explained will allow for a youth-led advocacy to influence the government in including girls rights as an integral part of its sustainable development goals.

Source: Press Release- Plan International Reports on the State of the World’s Girls, March 2015

The Five (5) Goals of Girl Declaration Project are as follows:

1. Education which is priorized by leaders. Girls must complete secondary quality education. There must be an increase in the funding of girls education.

2.  Access to  safe, age appropriate health information and services.

3.  Safety which means freedom from violence and exploitation.

4.  Economic  Security by learning to earn a safe and productive income.

5.  Citizenship  

How can these goals be met? 

There must be improvement on girl's leadership skills. It is very important because it provides clear guide to the barriers that hold girls back from realizing their full potential and remove those barriers. 

How can these be implemented? 

1. YOUTH LED ADVOCACY which includes leadership workshops for the girls that focus on adolescent sexual reproductive health or teenage pregnancy and connecting with United Nations Mission in the Philippines.

2. PLATFORM AND VOICE which may influence the government to pursue girl's rights before the United Nations General Assembly before September 2015.

3. INTERNATIONAL EVENTS which include World Education Forum on May 2015 and United Nations General Assembly on September 2015.

To sum it all up, Plan International Philippines is doing its best to send its key messages for the Filipino girls to the entire counrty and the whole world- "I AM EMPOWERED...I AM PROTECTED...I AM EDUCATED...". These can all be achieved by SAFEGUARDING GIRLS' FUTURE, PROMOTING GENDER EQUALITY, and IMPROVING THEIR LIVES.

Because I Am A Girl Briefing: Welcome Remarks by Badeene Verora, Country Program Advisor for Gender; Because I Am A Girl: A Global Social Movement by Paulene Santos, Campaigns Coordinator; Overview of the Girl Declaration Project by Michelle Caindec, Child and Youth Advocacy Coordinator; Message from a Girl Advocate by Lindsay Mercado, Girl Declaration Project Advocate

1 UNESCO - UNESCO‟s Institute for Statistics Estimation

2 Bruce, J. and S. Clark (2004), “The Implications of Early Marriage for HIV/AIDS Policy”, Brief based on backgroundpaper prepared for the WHO/UNFPA/Population Council Technical Consultation on Married Adolescents New York

3 Plan's Breaking Vows: Early and Forced Marriage and Girls‟ Education, 2011

4 UNICEF (2011), “The State of the World‟s Children 2011, Adolescence: An Age of Opportunity”, New York: UNICEF Population Council

5 The Elders (2010), “Child Marriage”. Accessed 24 May 2011

6 World Health Organization, Geneva, cited in General Assembly. 2006. Report of the Independent Expert for the United Nations Study on Violence against Children

7 Because I am a Girl. The State of the World‟s Girls 2009. Girls in the Global Economy: Adding It All Up, p.51. London, Plan. World Health Organization. WHO, Women and Health

Friday, November 14, 2014

Inspire and Give Hope: Let's Join Milo Philippines' #MessagesofHope

The MILO Marathon has been giving shoes to school children nationwide since 2010.

The Little Champions of Tacloban will be its recipients this year. This year’s shoes will come with #MessagesOfHope.

You may check out this video.

Let's join Milo Philippines on it's advocacy by doing foot cutouts and writing our inspiring messages on them

See below the messages of our other sports friends!

Let's share ours and see the difference our messages can make.
Send to MILO Philippines on Facebook and @MILOPh on Twitter and use the hashtag #messagesofhope!

Let’s inspire more people today!

Information and Photo Credits: Milo PH and Nuffnang Philippines

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Monday, November 10, 2014

World Vision: Remembering Typhoon Haiyan (Yolanda) One Year On

November 8, 2014- Friday, marked the first anniversary of Typhoon Haiyan, a calamity that shook the world with compassion for Filipinos, who were devastated by this relentless storm.

The needs in all aspects were tremendous. The long-lasting effect of this typhoon could still be felt, impacting more than 14.1 million people.

Many lives were taken and for those people who survived, their livelihoods were gone. 

5.9 million children were affected out of 14.1 million total people, 4.1 million people displaced, 1.1 million damaged houses, more than 6000 lost their lives, and still more than 1000 were reported as missing.

Now, they are faced with the reality of looking for new ways to earn an income, and continuing to feed their families, along with other day-to day changes post Haiyan.

World Vision has been on the ground in the relief phase and the recovery, committed to seeing these affected communities through until a time when they are again, sustainable.


In the first six months, World Vision was able to reach more than 766,000 people through provision of food, hygiene kits and emergency shelter kits.

See a flashback of World Vision relief efforts in a small community:


This was the initial onslaught when relief goods were being handed out:  

During this phase, World Vision served women and children through Women and Young Children Spaces (WAYCS) and Child Friendly Spaces (CFS) while communities were mobilized to clear road, school, and farmland debris through cash for work (CFW) activities.

Learn more about what these spaces provided for people HERE:

Now, in the recovery phase, more than 66,500 beneficiaries to date through distribution of shelter materials and tool kits, and build-back-better workshops.

This video shows the build-back-better workshops: 

World Vision is also committed to the repair/reconstruction of shelter and infrastructures for health centres, classrooms and WASH facilities.

To reduce the gap in learning disruptions, there were also student and teacher's kits distributed.

This video shows a distribution of student’s kit, outlining the importance of making it easier to continue children’s education. 

Preparing for future disasters (Disaster Risk Reduction) and advocacy initiatives are underway. This ranges from savings groups to prepare for the inevitable, creating spaces that are less likely to damage in the event of high wind speeds for people to stay safe, along with their essential survival items.

World Vision also has the provision of alternative livelihood opportunities including seeds for planting, and distribution of livestock.

Here's a video showing the benefit of a community savings group in a disaster. 


On July 15 2014, Typhoon Glenda swept through the provinces of Bicol Region, Leyte, Samar and Biliran Island. More than 3,000 individuals evacuated to five identified evacuation centres in Tacloban City. Various humanitarian organizations immediately responded through registration and camp management, mobilization of teams to do monitoring and psychosocial support to pregnant mothers, setting up of water bladder, activation of WASH committees at barangay level, hygiene promotion and installation of 8 temporary latrines (4 for male and 4 for female).

World Vision distributed blankets, mats and hygiene kits to more than 320 families at schools.

Sadly, if a low level typhoon hits the affected areas again while things are still fragile, it could easily send these areas into emergency phase again. The international community (all the NGO’s) are working hard to ensure that as many people are helped as soon as possible.

Let us remember and pray for the people who lost their lives, those who survived, and those who lost their loved ones.

Every survivor has a story, and it includes loss on an unimaginable scale. But it also includes resilience and empowerment, and sense of being thankful for what they have, and moving forward as best they can.

I was so fortunate that I was in the comforts of our home when the Philippines was hit by Typhoon Haiyan but my thoughts were with those who were homeless and to those who were badly affected.

This is a time to reflect, be grateful, and also remember the generosity that the whole world showed on our country in a time when we needede it most.


-  Typhoon Haiyan (Yolanda to locals) was the Philippines 25th typhoon in 2013. They name them beginning at A and ending in Z.

- The typhoon made landfall in the municipality of Guiuan (Samar), which is where the Spanish settlers in the 16th century began to sow the seeds of Christianity. The town's church, the Church of the Immaculate Conception, is one of the oldest in the country.

- Haiyan wrought havoc in one of the country’s poorest provinces with high maternal and child health issues.

Information and Video Credits: World Vision Philippines

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